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    • 국가균형발전 시대를 열어가는 국민의 대학
    Leap Forward, PNU!

    Vision

    비전 "Vision"

    • ⦁ Global Leader in Chinese Studies – 교육(Education)
    • ⦁ 국제적네트워크(International Networks)
    • ⦁ 학술·연구(Academoc Research)
    • ⦁ 중국 최신정보(Up-to-Date Information)
    • ⦁ 한·중관계 발전(Enhancement of Bilateral relations between Korea and China)

    목표 "Mission"

    • ⦁ 국내 최고의 중국관련 연구성과물 축적(Best Research Center for Chinese Studies)
    • ⦁ 최신정보 및 인적네트워크 구축(Up-to-Date Information and Premier Network)
    • ⦁ 지역 발전을 위한 첨단 교육프로그램 제공(High Tech Education for Development of Busan)

    Emerging Research Areas

    Leading Research Center for Chinese Studies

     

    Accumulating the best research outputs on Chinese studies in the country, providing valuable insights on Chinese society, economy, politics, and culture.

     

    Global Collaboration

     

    Building and maintaining a premier network of experts and scholars, providing up-to-date information, and fostering international cooperation to enhance the relevance and impact of our research

    Trustworthy AI-Based Digital Culture

     

    Leveraging AI for content creation, management, and distribution in the cultural industry, enhancing global competitiveness and accessibility

    Trustworthy AI-Based Smart Tourism

     

    Personalizing tourist experiences, increasing operational efficiency, and enhancing safety in the tourism industry through AI

    Trustworthy AI-Based Autonomous Manufacturing

     

    Improving automation and productivity in manufacturing through reliable AI systems, ensuring precise quality control and cost reduction

    Trustworthy AI-Based Digital Finance

     

    Enhancing the efficiency, security, and user experience of financial services through AI, ensuring transparent and reliable financial transactions.

    AI Transformation

    Artificial intelligence (AI) is often heralded as a means for organizations to reduce costs while enhancing service quality, coordination, productivity, and operational efficiencies (Davenport, 2018; Iansiti and Lakhani, 2020). AI technologies are increasingly integrated into diverse organizational practices, forming new human-machine configurations and playing a significant role in contemporary organizational dynamics

    < Figure 1 >

    Elements and phases necessary for successful AI transformations (Jacobs, 2024).

    AI Trustworthiness

    Trustworthiness in artificial intelligence (AI) encompasses the assurance that AI systems operate in ways that are reliable, ethical, and aligned with societal values. The concept of trustworthy AI is crucial as AI systems become increasingly integrated into critical aspects of society, including healthcare, finance, autonomous vehicles, and more.

    AI trustworthiness plays a crucial role in the successful integration of AI into society. It ensures that AI systems operate within ethical boundaries and meet societal expectations. The role of AI trustworthiness includes:

     

     

     

     

     

     

    • 1) Ensuring Ethical Compliance: By adhering to ethical principles, trustworthy AI systems 
      •     prevent discrimination and ensure equitable treatment of all individuals.
    • 2) Building Public Confidence: Trustworthy AI fosters public confidence, encouraging the 
    •      acceptance and adoption of AI technologies across various sectors.
    • 3) Facilitating Regulatory Adherence: Trustworthy AI systems help organizations comply
    •      with regulatory requirements, reducing the risk of legal repercussions.
    • 4) Enhancing Business Value: Companies that deploy trustworthy AI systems can
    •      differentiate themselves as ethical and responsible, enhancing their brand value and 
    •      customer loyalty.

    < Figure 2 >
    Key dimensions of Trustworthy AI

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    [개인정보처리방침]

    (46241) 부산광역시 금정구 부산대학로63번길 2(장전동) 부산대학교 성학관 502호 중국전략연구소

    TEL : 051.510.3988 / FAX : 051.510.3989 /

    E-mai : chinastudy@pusan.ac.kr

    copyright (C) PUSAN NATIONAL UNIVERSITY. All rights reaerved.

    [개인정보처리방침]

    (46241) 부산광역시 금정구 부산대학로63번길 2(장전동)

    부산대학교 성학관 502호 중국연구소

    TEL : 051.510.3988 / FAX : 051.510.3989 /

    E-mail : pnuchinese@pusan.ac.kr

    copyright (C) PUSAN NATIONAL UNIVERSITY.

    All rights reaerved.

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